BROOKLYN BREWERY HARD SELTZER
Designed Brooklyn Brewery’s first Hard Seltzer line, including 4 cans and a 12pk can wrap.
PACKAGING
The goal was to create an exciting package that stood out on shelf from the typical all white can. Inspiration was drawn from the light, airy movement of bubbles.
DESIGN EXPLORATION
DESIGN EXPLORATION
DESIGN EXPLORATION
POINT OF SALE
Created a brand world for the product line to design marketing and sales support materials.
Art Director & Designer: Ashley Swope
Creative Director: Abby Rand
DIGITAL MARKETING
Eblast to announce the launch of the new product line.
Art Director & Designer: Ashley Swope
Creative Director: Abby Rand
