BROOKLYN BREWERY HARD SELTZER 2.0
Designed Brooklyn Brewery’s second Hard Seltzer line, including 4 cans and a 12pk can wrap.
PACKAGING
The goal was to create more visual interest from the first seltzer line, moving away from the expected white and silver spiked seltzer can, to optimize shelf stand out and communicating more eccentric, tropical flavors.
This variety pack was never launched in market, but the Passion Fruit & Tangerine was launched as a stand alone product. (scroll to bottom of page)
Art Director & Designer: Ashley Swope
Creative Director: Abby Rand
Photographer: Paige Snider
DESIGN EXPLORATION
DESIGN EXPLORATION
DESIGN EXPLORATION
DESIGN EXPLORATION
PASSION FRUIT & TANGERINE 19.2oz CANS
Brooklyn decided to launch the Passion Fruit & Tangerine seltzer on its own in 19.2oz cans.
Transferred the can design from a 12oz slim can to a 19.2oz can and designed a 12pk can wrap.
